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Center for Curriculum and Transfer Articulation
Course: CIS235

First Term: 2011 Summer
Lec + Lab   3.0 Credit(s)   4.0 Period(s)   3.7 Load  
Subject Type: Occupational
Load Formula: S

Description: Introduction to Electronic Commerce on the Internet. Designing an electronic storefront including web page content and development, e-commerce site marketing, advertisement, legal and security considerations, credit card and other debit transaction covered. Also includes current issues in e-commerce.

MCCCD Official Course Competencies
1. Define e-Commerce. (I)
2. Identify common uses of e-Commerce. (I)
3. Describe common components in e-Commerce web sites. (II)
4. Identify and use development tools appropriate for developing an e-Commerce site. (III)
5. Summarize issues involved in designing a storefront. (IV, V, VI, VII, VIII, IX)
6. Summarize customer features related to storefronts. (V)
7. Design a storefront. (VI)
8. Critique options for site visibility. (VII)
9. Summarize the payment options available in e-Commerce. (VIII)
10. Identify current issues in e-Commerce. (IX)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
MCCCD Official Course Outline
I. e-Commerce
   A. Definition
   B. Uses
      1. Selling goods and services
      2. Advertising
      3. Web content development
II. Components
   A. Business Name
   B. Theme/Corporate Identity
   C. Mission Statement
   D. Storefront
   E. Shopping Cart
   F. Customer Response Options
III. Development
   A. Hardware Requirements
   B. Ownership
   C. Rental Space
   D. Internet Service Provider (ISP)
   E. Software Requirements
IV. Storefront
   A. Components
   B. Design
   C. Identity Options
   D. Packaging Tools
   E. Services
   F. Access options
   G. Follow-up
   H. Customer Concerns
   I. Order Forms
   J. Guarantees
   K. Payment Options
   L. Feedback mechanisms
   M. Pricing
V. Customer Features
   A. Newsletters
   B. Frequently Asked Questions (FAQ) with Answer Database
   C. Chatrooms
   D. Freebies
      1. Software
      2. Technical Links
      3. e-cards
   E. Sales
   F. Samples
   G. Special Events
   H. Additional Information
VI. Web Page/Site Development
   A. General Considerations
      1. Define Content
      2. Build and Test
      3. Load Time
      4. Text
      5. Graphic
      6. Maintenance
      7. Update
   B. Page Template
      1. Welcome Page
      2. Menu Bar
      3. Standardized Navigation Tools
   C. Content Pages
   D. Imaging
   E. Thumbnails
   F. Catalogs
   G. Feedback Forms
   H. Ordering
VII. Visibility
   A. Domain
   B. Search Engines
   C. Meta Tags
   D. Off Web Advertising
      1. Billboards
      2. Print
      3. Stationary
      4. Brochures
      5. Catalogues
   E. Catalogs
VIII. Payment Options
   A. Credit Cards
   B. Demand Cards
   C. Electronic Cash
   D. Security Issues
   E. Customer Comfort Zones
IX. Current Issues
   A. Personalized Service
   B. Responding to Feedback
   C. Netiquette
   D. Comfort Zone Shopping
   E. Portal vs. web site
   F. Security
   G. Hackers
MCCCD Governing Board Approval Date: 3/25/2003

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.