powered by
Center for Curriculum and Transfer Articulation
Customer Product Service Management for Web Hosting/Domain Registrar
Course: CSR176

First Term: 2018 Spring
 Lecture   3.0 Credit(s)   3.0 Period(s)   3.0 Load  
Subject Type: Occupational
Load Formula: S- Standard


Description: Introduction to web hosting and domain registrar products and customer services. Includes features and benefits of branding, productivity, presence, and marketing.



MCCCD Official Course Competencies
1. Explain branding. (I)
2. Identify strategies for establishing a company brand. (I)
3. Describe customer segments. (I)
4. Explain the use of and procedures for acquiring different types of domain names. (I)
5. Differentiate between various types of registration. (I)
6. Explain the relationship between Domain Name Service (DNS) and email. (I, II)
7. Compare and contrast various products and customer services. (I-IV)
8. Define productivity. (II)
9. Describe benefits of domain-based email. (II)
10. Differentiate between domain transfer and account change. (II)
11. Describe benefits of various office products and online bookkeeping programs. (II)
12. Define presence. (III)
13. Differentiate between types of hosting. (III)
14. Define information required to complete the File Transfer Protocol (FTP) process. (III)
15. Identify tools for Search Engine Optimization (SEO). (IV)
16. Explain features and benefits of email marketing. (IV)
17. Describe components of a marketing consultation. (IV)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Branding
   A. Definition
   B. Use
   C. Strategies
   D. Customer Segments
   E. Domains
      1. Definition
      2. Creation
      3. Registration
      4. Benefits
      5. Lifecycle
II. Productivity
   A. E-Mail Solutions
      1. Types
      2. Purchase
      3. Set Up
   B. Office
      1. Use
      2. Benefits
   C. Online Bookkeeping
      1. Use
      2. Benefits
      3. Setup
      4. Purchase
   D. Setting Expectations
III. Presence
   A. Definition
   B. Use
   C. Hosting
      1. Definition
      2. Domain Name Service (DNS)
      3. Types
   D. File Transfer Protocol (FTP)
      1. Required Information
      2. Process
      3. Clients
   E. Website Security
      1. Types
      2. Features
   F. Website Design Services
      1. Products
      2. Processes
      3. Features
IV. Marketing
   A. Search Engine Optimization (SEO)
      1. Definition
      2. Function
      3. Tools
      4. Features
      5. Benefits
      6. Search Engine Visibility
      7. Get Found Report
   B. E-Mail Marketing
      1. Plans
      2. Features
      3. Benefits
   C. Consultations
      1. Components
      2. Benefits

 
MCCCD Governing Board Approval Date: December 12, 2017

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.