MCCCD Program Description

Self Promotion for Music

Course: MUC293

First Term: 2017 Fall

Lecture 1 Credit(s) 1 Period(s) 1 Load
Subject Type: Occupational
Load Formula: S - Standard Load

Description: Career goal development. Includes self-presentation and communication skills, keeping files and records, and developing self-promotional materials.

MCCCD Official Course Competencies
1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II, VI) 2. Develop a self-promotion package, including a resume and business correspondence materials. (III, VI) 3. Apply communication skills for employment interviews and in marketing songs, recordings, and performances. (IV, VII) 4. Apply basic procedures of recordkeeping and keeping a tax file. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Goals A. Music skills vs. the marketplace B. Personal expectations II. The Marketplace A. Targeting the market 1. Market for one`s skills 2. New directions a. Unusual markets b. Alternative markets B. Resources 1. References 2. Contacts a. Personnel b. Networks III. Self-presentation A. Logos: preparing a logo for cards, brochures B. Business cards: personal calling card C. Self-promo postcards and brochures D. Preparing a resume E. Writing a press release IV. Communication Skills A. Setting up interviews B. Criticism 1. Learning to deal with criticism and suggestions 2. Reworking a project 3. Listening to the client V. Files and Recordkeeping A. Creating a mailing list and client file B. Personal calendar: events, interviews, meetings C. Tax file: supplies, expenses, sales VI. Developing a Personal Promotional Campaign VII. Troubleshooting A. Pitfalls, problem areas, and roadblocks B. Finding solutions or alternatives

MCCCD Governing Board Approval Date: February 28, 2017

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.