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Major: 3094
Catalog Year: 2024-2025
Effective Term: 2023 Fall
Last Admit Term: 9999
Award: AAS Total Credits: 62-69 CIP Code: 52.1401 |
Primary College: Phoenix College
Initiating College: Estrella Mountain Community College
Program Availability: Not Found
Program Availability: Shared
Field of Interest: Business, Entrepreneurialism and Management
Instructional Council: Business/Management GPA: 2.0 |
SOC Code: Upon completion of this degree, students may pursue a career as:
11-2011 Advertising and Promotions Managers 11-2022 Sales Managers 41-1011 First-Line Supervisors of Retail Sales Workers 41-3011 Advertising Sales Agents 41-4012 Sales Representatives, Wholesale and Manufacturing |
Learning Outcomes | |||
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1. Use basic mathematics and accounting principles to manage the financial health of an organization. (ACC111, [MA])
2. Apply current technology to specific business tasks. (CIS105, BPC110, CIS103) 3. Apply effective oral, written, and visual business communication skills. (GBS120, GBS233, [FYC], (COM)) 4. Demonstrate critical thinking through written and oral formats. (GBS120, GBS151, GBS205, GBS233, SBU200, [FYC], [HU], [SG], [SQ], (COM)) 5. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151, IBS101, MGT251) 6. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (ACC111, GBS151, GBS205, MGT251, MKT271, MKT+++, SBU200, [HU]) 7. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, GBS205, MGT251, MKT271, MKT+++) 8. Analyze marketing research to create marketing plans and forecasts. (GBS151, MGT251, MKT271, MKT+++) 9. Create an ethically and socially responsible social media campaign. (MKT110, MKT271, MKT263, MKT+++) 10. Analyze business advertising scenarios in the context of target markets. (MKT263, MKT271, MKT+++) 11. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MGT126, MKT267, MKT271, MKT+++) 12. Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT110, MKT267) |
Program Notes | |||
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Students must earn a grade of C or better in all courses within the program. |
Admission Criteria | |||
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None |
Program Prerequisites: None
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Required Courses | |||||||||||
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ACC111 Accounting Principles I 3 | Credits: 25-27 |
Restricted Electives | |||
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Students should select 15 credits from the following courses in consultation with a Department Advisor. | Credits: 15 |
General Electives | |||
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None | Credits: |
General Education Requirements | |||
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General Education Requirement | Credits: 22-27 | ||
General Education Core | Credits: 12-17 | ||
First-Year Composition | Credits: 6 | ||
Any approved general education courses from the First-Year Composition area. | |||
Oral Communication | Credits: 3 | ||
COM100 Introduction to Human Communication (3) OR
COM110 Interpersonal Communication (3) OR + COM225 Public Speaking (3) OR COM230 Small Group Communication (3) 3 | |||
Critical Reading | Credits: 0-3 | ||
+ CRE101 College Critical Reading and Critical Thinking (3) OR
Equivalent as indicated by assessment (0) 0-3 | |||
Mathematics | Credits: 3-5 | ||
Any approved general education course from the Mathematics area. | |||
General Education Distribution | Credits: 10 | ||
Humanities, Arts and Design | Credits: 3 | ||
Any approved general education course from the Humanities, Arts and Design area. | |||
Social-Behavioral Sciences | Credits: 3 | ||
SBU200 Society and Business 3 | |||
Natural Sciences | Credits: 4 | ||
Any approved general education course from the Natural Sciences area. 4 | |||
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 28, 2022 |