MCCCD Program Description

Major: 3094 Catalog Year: 2023-2024 Effective Term: 2023 Fall Last Admit Term: 9999 Award: AAS Total Credits: 62-69 CIP Code: 52.1401	Primary College: Phoenix College Initiating College: Estrella Mountain Community College Program Availability: Not Found Program Availability: Shared Program Availability: GC GW MC PC PV SC Field of Interest: Business, Entrepreneurialism and Management Instructional Council: Business/Management GPA: 2.0
SOC Code: Upon completion of this degree, students may pursue a career as: 11-2011 Advertising and Promotions Managers 11-2022 Sales Managers 41-1011 First-Line Supervisors of Retail Sales Workers 41-3011 Advertising Sales Agents 41-4012 Sales Representatives, Wholesale and Manufacturing

Description: The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.

Learning Outcomes
1. Use basic mathematics and accounting principles to manage the financial health of an organization. (ACC111, [MA]) 2. Apply current technology to specific business tasks. (CIS105, BPC110, CIS103) 3. Apply effective oral, written, and visual business communication skills. (GBS120, GBS233, [FYC], (COM)) 4. Demonstrate critical thinking through written and oral formats. (GBS120, GBS151, GBS205, GBS233, SBU200, [FYC], [HU], [SG], [SQ], (COM)) 5. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151, IBS101, MGT251) 6. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (ACC111, GBS151, GBS205, MGT251, MKT271, MKT+++, SBU200, [HU]) 7. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, GBS205, MGT251, MKT271, MKT+++) 8. Analyze marketing research to create marketing plans and forecasts. (GBS151, MGT251, MKT271, MKT+++) 9. Create an ethically and socially responsible social media campaign. (MKT110, MKT271, MKT263, MKT+++) 10. Analyze business advertising scenarios in the context of target markets. (MKT263, MKT271, MKT+++) 11. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MGT126, MKT267, MKT271, MKT+++) 12. Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT110, MKT267)

Program Notes
Students must earn a grade of C or better in all courses within the program.

Admission Criteria
None

Required Courses

ACC111 Accounting Principles I 3

BPC110 Computer Usage and Applications (3) OR
CIS105 Survey of Computer Information Systems (3) 3

FYE101 Introduction to College, Career and Personal Success (1) OR
FYE103 Exploration of College, Career and Personal Success (3) 1-3

GBS151 Introduction to Business 3

GBS120 Workplace Communication Skills (3) OR
+ GBS233 Business Communication (3) 3

MKT110 Marketing and Social Networking 3
MKT263 Advertising Principles 3
MKT267 Principles of Sales 3
MKT271 Principles of Marketing 3

Credits: 25-27

Restricted Electives
Students should select 15 credits from the following courses in consultation with a Department Advisor. CIS103 Introduction to Social Media 3 GBS205 Legal, Ethical, and Regulatory Issues in Business 3 IBS101 Introduction to International Business 3 MGT126 Customer Service Skills and Strategies 3 MGT251 Human Relations in Business 3 MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area. 3-15	Credits: 15

General Electives
None	Credits:

General Education Requirements

General Education Requirement	Credits: 22-27

General Education Core	Credits: 12-17

First-Year Composition	Credits: 6
Any approved general education courses from the First-Year Composition area.

Oral Communication	Credits: 3
COM100 Introduction to Human Communication (3) OR COM110 Interpersonal Communication (3) OR + COM225 Public Speaking (3) OR COM230 Small Group Communication (3) 3

Critical Reading	Credits: 0-3
+ CRE101 College Critical Reading and Critical Thinking (3) OR Equivalent as indicated by assessment (0) 0-3

Mathematics	Credits: 3-5
Any approved general education course from the Mathematics area.

General Education Distribution	Credits: 10

Humanities, Arts and Design	Credits: 3
Any approved general education course from the Humanities, Arts and Design area.

Social-Behavioral Sciences	Credits: 3
SBU200 Society and Business 3

Natural Sciences	Credits: 4
Any approved general education course from the Natural Sciences area. 4

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: June 28, 2022

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.