MCCCD Program Description

Major: 3266
Effective Term: 2023 Fall

Award: AAS
Total Credits: 62-72
CIP Code: 52.1902

Instructional Council: Business/Management (03), Family and Consumer Sciences (34)
GPA: 2.0

SOC Code: Upon completion of this degree, students may pursue a career as:
13-1022.00 Wholesale and Retail Buyers
41-4012.00 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
13-1199.06 Online Merchants
27-1026.00 Merchandise Displayer and Window Trimmers
41-2031.00 Retail Sales Professional
43-4051.00 Customer Service Representative

Upon completion of a bachelor`s degree, students may pursue a career as:
11-3061.00 Purchasing Manager
11-3071.04 Supply Chain Managers

Description: The Associate in Applied Science (AAS) in Fashion Merchandising program places students at the intersection of fashion, business and marketing. Our curriculum stresses the importance of leadership, teamwork, creativity, and effective communication throughout the product life cycle process. Students will leave this program equipped with knowledge of fashion theory; the societal and technological aspects of the textile and apparel industry; and the creation, promotion, distribution, and retailing of consumer goods in a global environment. This program provides a foundation for students to pursue a wide range of careers in the fashion industry. A Certificate of Completion (CCL) in Fashion Merchandising program is also available.

Learning Outcomes
1. Analyze relationships among aesthetic, cultural, economic, historic, psychological, sociological and technological factors that affect trends in fashion. (MKT/TEC109, MKT263, MKT271, TEC105, (CRE), [SG], [SQ]) 2. Create a marketing and promotion plan, applying an understanding of consumer behavior, marketing principles and merchandising strategies. (MKT/TEC109, MKT/TEC151, MKT/TEC200, MKT263, MKT268, MKT271, TEC105, (COM), [FYC]) 3. Utilize professional written, visual and oral communication skills to express ideas in diverse business environments. (MGT251, MKT/TEC109, MKT/TEC151, MKT/TEC200, MKT263, MKT268, MKT271, (COM), [FYC] ) 4. Employ current computer and information technologies to perform business functions. (BPC110, CIS105, MKT/TEC200, [FYC]) 5. Utilize professional, ethical, and legal standards in the fashion industry. (MGT251, MKT/TEC200, MKT263, MKT271, TEC222, SBU200)) 6. Use dependability, adaptability and persistence to set and achieve goals. (MGT251) 7. Analyze a wide range of challenges in the fashion industry to generate culturally responsive solutions. (MGT251, MKT/TEC109, MKT/TEC200, TEC105, TEC222) 8. Develop and maintain constructive and collaborative working relationships. (MGT251, MKT/TEC151, MKT271, TEC222, (COM), [SG], [SQ]) 9. Demonstrate effective customer relationship management skills. (MGT251, MKT/TEC109, MKT/TEC200, (COM)) 10. Perform basic mathematical functions related to supply chain management. (MKT/TEC109, MKT/TEC200, MKT268, [MA]) 11. Evaluate information gathered from industry sources for business application. (MKT/TEC109, MKT/TEC151, MKT/TEC200, MKT263, MKT271,TEC222, SBU200, TEC105, (CRE), [MA], [FYC])

Program Notes
Students must earn a grade of C or better in all courses within the program.

Admission Criteria
None

Required Courses

BPC110 Computer Usage and Applications (3) OR
CIS105 Survey of Computer Information Systems (3) 3

FYE101 Introduction to College, Career and Personal Success (1) OR
FYE103 Exploration of College, Career and Personal Success (3) 1-3

MGT251 Human Relations in Business 3
MKT/TEC109 Introduction to Fashion Merchandising 3
MKT/TEC151 Display and Visual Merchandising 3
MKT/TEC200 Retail Buying 3
MKT263 Advertising Principles 3
MKT268 Merchandising 3
MKT271 Principles of Marketing 3
TEC222 Textiles 3

Credits: 28-30

Restricted Electives
Students should select a total of 6-12 credits from the following courses in consultation with a Department Advisor. GBS151 Introduction to Business 3 IBS101 Introduction to International Business 3 MGT+++++ Any MGT Management course except courses used to satisfy Required Courses area MKT+++++ Any MKT Marketing course except courses used to satisfy Required Courses area TEC+++++ Any TEC Textiles and Clothing course except courses used to satisfy Required Courses area	Credits: 6-12

General Electives
None	Credits:

General Education Requirements

General Education Requirement	Credits: 22-28

General Education Core	Credits: 12-18

First-Year Composition	Credits: 6
+ ENG101 First-Year Composition (3) OR + ENG107 First-Year Composition for ESL (3) AND + ENG102 First-Year Composition (3) OR + ENG108 First-Year Composition for ESL (3) 6

Oral Communication	Credits: 3
COM100 Introduction to Human Communication (3) OR COM110 Interpersonal Communication (3) OR + COM225 Public Speaking (3) OR COM230 Small Group Communication (3) 3

Critical Reading	Credits: 0-3
+ CRE101 College Critical Reading and Critical Thinking (3) OR Equivalent as indicated by assessment (0) 0-3

Mathematics	Credits: 3-6
Any approved general education course from the Mathematics [MA] area. 3-6

General Education Distribution	Credits: 10

Humanities, Arts and Design	Credits: 3
TEC105 Cultural Aspects of Clothing 3

Social-Behavioral Sciences	Credits: 3
SBU200 Society and Business 3

Natural Sciences	Credits: 4
Any approved general education course from the Natural Sciences area.

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: June 28, 2022

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.