MCCCD Program Description

Major: 5927 Catalog Year: 2023-2024 Effective Term: 2023 Fall Last Admit Term: 9999 Award: CCL Total Credits: 16-19 CIP Code: 50.0401	Primary College: Initiating College: Scottsdale Community College Program Availability: Not Found Program Availability: College-Specific Program Availability: SC Field of Interest: Computer and Information Technology Instructional Council: Art, Computer Information Systems, Business/Management GPA: 2.00
SOC Code: Upon completion of this certificate, students may pursue a career as: 15-1255.00 Web and Digital Interface Designers 27-1024.00 Graphic Designers

Description: The Certificate of Completion (CCL) in Cross Functional Design and Web Essentials provides students with focused application in the intersections of graphic design, web design, and social media. It synthesizes the theory and practice of designing websites and advertising collateral following a marketing strategy using HTML, CSS, design principles, appropriate color, and art.

Learning Outcomes
1. Describe website technology and current interface theory (UI, UX). (AVC204, ART/MMT190, CIS133DA, AVC104, CIS233DA) 2. Analyze the different terminology for creative production as it relates to cross functional design and web essentials. (AVC100, AVC204, ART/MMT190, CIS133DA, AVC177, AVC103, AVC104, AVC181, CIS120DB, CIS120DF, CIS136, CIS138DA, CIS220DF, CIS233DA) 3. Apply best practices using business applications (word processing, database, spreadsheet, and presentation software) to the cross functional design and web essential spaces. (CIS105) 4. Explore system security, privacy, and ethical challenges in cross functional design and web essential spaces. (AVC204, ART/MMT190, CIS105, CIS133DA, AVC103, AVC104, CIS103, CIS233DA, MKT110) 5. Apply best practices in web accessibility. (ART/MMT190, CIS105, CIS133DA, AVC104, CIS103, CIS120DB, CIS120DF, CIS136, CIS138DA, CIS220DF, CIS233DA) 6. Design advertisements and campaigns across digital, mobile and social channels, including video. (AVC204, AVC177, AVC103, AVC104, AVC181, AVC298AA, CIS103, CIS108, CIS120DB, CIS120DF, CIS136, CIS138DA, CIS220DF, CIS233DA, CIS298AA, MKT110) 7. Produce graphics for web publications and social media channels, using type and design elements in a marketing strategy for diverse audiences. (AVC100, AVC204, ART/MMT190, AVC177, AVC103, AVC104, AVC181, AVC298AA, CIS103, CIS108, CIS120DB, CIS120DF, CIS138DA, CIS220DF, CIS233DA, CIS298AA) 8. Design and produce a multi-page web site utilizing HTML, CSS code validators, appropriate design, color, and art. (ART/MMT190, CIS105, CIS133DA, AVC103, AVC104, AVC181, AVC298AA, CIS103, CIS108, CIS120DB, CIS120DF, CIS138DA, CIS220DF, CIS233DA, CIS298AA)

Program Notes
Students must earn a grade of C or better in all courses within the program.

Required Courses

AVC100 Introduction to Digital Arts (1) OR
Permission of Program Director (0) 0-1

AVC204 Creative Design for Advertising 3
+ AVC/MMT190 Art of Web Site Design 3
CIS105 Survey of Computer Information Systems 3
CIS133DA Internet/Web Development Level I 3

Credits: 12-13

Restricted Electives
Complete two (2) courses for a total of four to six (4-6) credits from the lists below that best align with your academic and professional goals. For assistance, consult with an academic, faculty, or program advisor. Focus Area 1: Graphic Design + AVC103 Typography in the Digital Age 3 + AVC177 Digital Photography Imaging I 3 AVC298AA Special Projects 1 Focus Area 2: Marketing + AVC104 Cross Media Marketing for Designers 3 + AVC181 Graphic Design I 3 Focus Area 3: Web Design/Development CIS120DB Introduction to Adobe Illustrator 3 CIS120DF Introduction to Adobe Photoshop 3 CIS136 Content Management Systems: WordPress 3 CIS138DA Desktop Design and Publishing Using Adobe InDesign 3 + CIS220DF Adobe Photoshop Level II: Advanced Digital Imaging 3 + CIS233DA Internet/Web Development Level II 3 CIS108 Electronic Portfolio Development (1) OR CIS298AA Special Projects (1) 1 Focus Area 4: Social Media + AVC177 Digital Photography Imaging I 3 CIS103 Introduction to Social Media 3 CIS120DF Introduction to Adobe Photoshop 3 MKT110 Marketing and Social Networking 3	Credits: 4-6

General Electives
	Credits:

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: February 22, 2022

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.