MCCCD Program Description

Major: 5992 Catalog Year: 2023-2024 Effective Term: 2023 Fall Last Admit Term: 9999 Award: CCL Total Credits: 39-40 CIP Code: 09.0903	Primary College: Initiating College: Scottsdale Community College Program Availability: Not Found Program Availability: College-Specific Program Availability: SC Field of Interest: Visual and Performing Arts Instructional Council: Art GPA: 2.00
SOC Code: Upon completion of this certificate, students may pursue a career as: 27-1024.00 Graphic Designers Upon completion of an associate`s degree, students may pursue a career as: 11-2011.00 Advertising and Promotions Managers

Description: The Certificate of Completion (CCL) in Visual Communication: Creative Branding is designed to prepare students for employment and upgrade the skills of those already employed in the marketing industry. Coursework and experiences include necessary training in creative branding, from both the graphic design and marketing perspectives. Students will learn how to develop effective brand strategies for complex campaigns that establish affinity through strong visual and verbal messaging. Employment opportunities are available in a variety of fields including, but not limited to, advertising, creative branding, social media, strategic marketing, graphic design, and creative direction. Students interested in continuing their studies may choose to pursue the Associate in Applied Science (AAS) in Visual Communication (3052) where these courses apply.

Learning Outcomes
1. Develop visual concepts in response to communication problems including visual organization of information hierarchy. (AVC169, AVC175, AVC177, AVC248, AVC100, AVC103, AVC104, AVC181) 2. Apply principles of design, history, theory, and criticism from a variety of perspectives for effective visual communication. (AVC248, AVC100, AVC181) 3. Critique designs to evaluate their effectiveness. (AVC169, AVC175, AVC177, AVC248, AVC100, AVC103, AVC181) 4. Utilize industry standard software to produce effective solutions to client-based problems. (AVC169, AVC175, AVC177, AVC204, AVC100, AVC103, ART/MMT190, AVC230, MKT110) 5. Demonstrate professional and collaborative practices in diverse settings as appropriate to the field (e.g., communication, presentation, time management, organization, and legal and ethical considerations). (AVC248, AVC104, AVC230, MKT110) 6. Communicate design ideas and solutions that recognize diverse opinions and cultural and individual differences. (AVC169, AVC175, AVC177, AVC204, AVC103, AVC104, AVC181, AVC230) 7. Demonstrate the use of appropriate typography and font management. (AVC169, AVC175, AVC177, AVC248, AVC103, AVC104, AVC181, ART/MMT190, AVC230, MKT110) 8. Create effective marketing messages and campaigns to drive client-specific business goals. (AVC248, AVC104, ART/MMT190, AVC230, MKT110) 9. Design effective online and offline collateral to achieve business goals. (AVC169, AVC175, AVC177, AVC248, AVC103, AVC104, AVC181, ART/MMT190, AVC230, MKT110) 10. Develop comprehensive brand standards and guidelines to maintain brand integrity. (AVC169, AVC175, AVC177, AVC248, AVC103, AVC104, AVC181)

Program Notes
Students must earn a grade of C or better in all courses within the program.

Required Courses

+ AVC169 2D Media Design 3
+ AVC175 Electronic Publishing Design I 3
+ AVC177 Digital Photographic Imaging I 3
AVC204 Creative Design for Advertising 3
AVC248 Design Self Promotion 3

AVC100 Introduction to Digital Arts (1) OR
Permission of Department (0) 0-1

+ AVC103 Typography in the Digital Age 3
AVC104 Cross-Media Marketing for Designers 3
+ AVC181 Graphic Design I 3
+ AVC/MMT190 Art of Web Site Design 3
+ AVC230 Visual Brand Design 3
MKT110 Marketing and Social Networking 3

Credits: 33-34

Restricted Electives
Students should select an additional six (6) credits from the following list of courses: AVC114 Digital Color 3 AVC142 Introduction to Digital Photography 3 + AVC182 Graphic Design II 3 + AVC192 Advanced Web Presentation Design 3 + AVC201 Variable Data Printing 3 + AVC215 Advanced Electronic Publishing 3 + AVC291 Digital Prepress 3 + ART296++ Any Cooperative Education Course 1-4 + ART298++ Any Special Projects course 1-4 + MKT111 Applied Marketing and Social Networking 3	Credits: 6

General Electives
	Credits:

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: February 22, 2022

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.