MCCCD Program Description

Major: 5258 Catalog Year: 2024-2025 Effective Term: 2022 Fall Last Admit Term: 2024 Summer Award: CCL Total Credits: 35-37 CIP Code: 50.1003	Primary College: Initiating College: Mesa Community College Program Availability: Not Found Program Availability: Shared Program Availability: GC MC PC PV SM Field of Interest: Visual and Performing Arts Instructional Council: Music GPA: 2.00
SOC Code: Upon completion of this certificate, students may pursue a career as: 13-1011.00 Agents and Business Managers of Artists, Performers, and Athletes

Description: The Certificate of Completion (CCL) in Music Business II is designed to provide aspiring music industry professionals with a broad background in music management, production, and entrepreneurship activities. The program combines theoretical and applied learning experiences to help students gain a strategic understanding of commercial music as both an art and profession. An Associate in Applied Science (AAS) in Music Industries: Music Business is available.

Learning Outcomes
1. Analyze the values, ethics, and key factors, including economic, legal, policy, audience, and consumer, that influence the creation of music related media products. (MUC109, MUC110, MUC209, MUC242, MUC293, MHL155, MGT253, MKT110, MKT271) 2. Utilize applications and tools to manage business and creative activities in the music industry. (MUC109, MUC110, MUC180, MUC209, MUC290AA, MUC293, MUC296WA, MUC298AA, MGT253, MKT110, MKT271, MTC180) 3. Create a project plan applying project management skills. (MUC209, MUC290AA, MUC293, MUC296WA, MUC298AA, MGT253) 4. Demonstrate interpersonal skills in building relationships and networking with clients, colleagues, and organizations. (MUC109, MUC110, MUC293, MUC296WA, MUC298AA, MUC209, MGT253, MKT110, MKT271) 5. Identify opportunities for expanding creative, innovative, and entrepreneurial skills in the music industry. (MUC109, MUC110, MUC209, MUC293, MUC296WA, MUC298AA, MGT253, MKT110, MKT271) 6. Analyze and synthesize musical content for social, cultural, aesthetic and historical significance. (MUC109, MUC110, MUC242, MHL155) 7. Evaluate branding, marketing communications, and sales skills to build a music brand. (MUC109, MUC110, MUC209, MUC293, MKT110, MKT110, MKT271) 8. Investigate intellectual property law, rights management, publishing, licensing, and contracts. (MUC109, MUC110) 9. Differentiate operating structures and business types. (MUC109, MUC110, MGT253) 10. Analyze metrics and revenue data to improve business processes. (MUC180, MUC209, MUC293, MKT110, MKT110, MKT271, MGT253, MTC180) 11. Use effective written, oral, and visual communication skills for diverse audiences and outcomes. (MUC109, MUC110, MUC209, MUC293, MGT253, MKT110, MKT271) 12. Assess the music industry and its role in the gig economy. (MUC109, MUC110, MUC209, MUC290AA, MUC293, MUC296WA, MUC298AA)

Program Notes
Students must earn a grade of C or better in all courses within the program.

Admission Criteria
None

Required Courses

MGT253 Owning and Operating a Small Business 3
MKT110 Marketing and Social Networking 3
MKT271 Principles of Marketing 3
MUC109 Music Business: Content Creation and Copyright 3
MUC110 Music Business: Marketing and Monetization 3

+ MTC180 Computer Literacy for Musicians (3) OR
MUC180 Computer Literacy for the Music Business (3) 3
Note: Students who have not already completed MTC180 must take MUC180

+ MUC209 Music Industry Entrepreneurship 3
MUC293 Self Promotion for Music 1

Music Industry Capstone Experience
+ MUC290AA Music Business Internship (1) OR
+ MUC296WA Cooperative Education (1) OR
MUC298AA Special Projects (1) 1

Overview of Music Genres
MUC242 Music Genres and Styles (2) OR
MHL155 Survey of American Music (3) 2-3

Credits: 25-26

Restricted Electives
Students should work with their program advisor to select 10-11 credits from courses that align with the academic/career goals and further their development in the areas of Music Business and Marketing, Music Production, and Commercial Performance. Courses from required courses area may not be used. Music Business and Marketing GBS+++ Any GBS General Business course MKT+++ Any MKT Marketing course MUC+++ Any MUC Music: Commercial/Business course Music Production MTC+++ Any MTC Music: Theory/Composition course MUC+++ Any MUC Music: Commercial/Business course Commercial Performance MTC+++ Any MTC Music: Theory/Composition course MUP+++ Any MUP Music: Performance course	Credits: 10-11

General Electives
	Credits:

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: December 10, 2019

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.