Major: 5830
Catalog Year: 2023-2024
Effective Term: 2021 Fall
Last Admit Term: 9999
Award: CCL Total Credits: 17-18 CIP Code: 52.1402 |
Primary College: Chandler-Gilbert Community College
Initiating College: Chandler-Gilbert Community College
Program Availability: Not Found
Program Availability: Shared
Field of Interest: Business, Entrepreneurialism and Management
Instructional Council: Business/Management GPA: 2.00 |
SOC Code: Upon completion of this certificate, students may pursue a career as:
13-1161.00 Market Research Analyst and Marketing Specialists |
Learning Outcomes | |||
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1. Apply current technology to specific business tasks. (CIS103)
2. Apply effective oral, written, and visual business communication skills. (GBS120) 3. Analyze marketing research to create marketing plans and forecasts. (MKT101, MKT110, MKT271) 4. Create an ethically and socially responsible social media campaign. (MKT101, MKT110, MKT111, MKT271) 5. Differentiate social media marketing from other marketing approaches. (CIS103, MKT101, MKT110, MKT271) 6. Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271) 7. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. (MKT110, MKT111) 8. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS120, MKT280AB, MKT298AB) |
Program Notes | |||
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Students must earn a grade of C or better in all courses within the program. |
Admission Criteria | |||
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Program Prerequisites: None
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Required Courses | |||||||||||
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CIS103 Introduction to Social Media 3 | Credits: 15 |
Restricted Electives | |||
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MKT101 Introduction to Public Relations 3 | Credits: 2-3 |
General Electives | |||
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| Credits: |
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 25, 2019 |