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Center for Curriculum and Transfer Articulation
Major: 5830
Effective Term: 2021 Fall   

Award: CCL  
Total Credits: 17-18
CIP Code: 52.1402

Instructional Council: Business/Management (03)
GPA: 2.00
SOC Code: Upon completion of this certificate, students may pursue a career as:
13-1161.00 Market Research Analyst and Marketing Specialists

Description: The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Suggested Course Plan Sequenced by Semester: CG, MC, PC, SC, SM

Learning Outcomes
1. Apply current technology to specific business tasks. (CIS103)
2. Apply effective oral, written, and visual business communication skills. (GBS120)
3. Analyze marketing research to create marketing plans and forecasts. (MKT101, MKT110, MKT271)
4. Create an ethically and socially responsible social media campaign. (MKT101, MKT110, MKT111, MKT271)
5. Differentiate social media marketing from other marketing approaches. (CIS103, MKT101, MKT110, MKT271)
6. Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271)
7. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. (MKT110, MKT111)
8. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS120, MKT280AB, MKT298AB)
Program Notes
Students must earn a grade of C or better for all courses in the program.
+ indicates course has prerequisite and/or corequisites.

Required Courses
CIS103 Introduction to Social Media 3
GBS120 Workplace Communication Skills 3
MKT110 Marketing and Social Networking 3
+ MKT111 Applied Marketing and Social Networking 3
MKT271 Principles of Marketing 3
Credits: 15

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.
MCCCD Governing Board Approval Date: June 25, 2019

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.