MCCCD Program Description

Major: 5094 Catalog Year: 2024-2025 Effective Term: 2021 Spring Last Admit Term: 9999 Award: CCL Total Credits: 21 CIP Code: 52.1401	Primary College: Phoenix College Initiating College: Estrella Mountain Community College Program Availability: Not Found Program Availability: Shared Program Availability: GC GW MC PC PV SC SM Field of Interest: Business, Entrepreneurialism and Management Instructional Council: Business/Management GPA: 2.0
SOC Code: Upon completion of this program, students may pursue a career as: 11-2011 Advertising and Promotions Managers 11-2022 Sales Managers 41-1011 First-Line Supervisors of Retail Sales Workers 41-3011 Advertising Sales Agents 41-4012 Sales Representatives, Wholesale and Manufacturing

Description: The Certificate of Completion (CCL) in Marketing program meets students` needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in Marketing. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is available.

Learning Outcomes
1. Apply current technology to specific business tasks. (BPC110, CIS103, CIS105) 2. Apply effective oral, written, and visual business communication skills. (GBS120) 3. Demonstrate critical thinking through written and oral formats. (GBS120, GBS151) 4. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151) 5. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 6. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 7. Analyze marketing research to create marketing plans and forecasts. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 8. Create an ethically and socially responsible social media campaign. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 9. Analyze business advertising scenarios in the context of target markets. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 10. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 11. Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268)

Program Notes
Students must earn a grade of C or better in all courses within the program.

Admission Criteria
None

Required Courses

BPC110 Computer Usage and Applications (3) OR
CIS105 Survey of Computer Information Systems (3) 3

GBS151 Introduction to Business 3
GBS120 Workplace Communication Skills 3
MKT263 Advertising Principles 3
MKT267 Principles of Sales 3
MKT271 Principles of Marketing 3

Credits: 18

Restricted Electives
Students should select from the following courses in consultation with Department Advisor. CIS103 Introduction to Social Media 3 MKT101 Introduction to Public Relations 3 MKT110 Marketing and Social Networking 3 MKT268 Merchandising 3	Credits: 3

General Electives
None	Credits:

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: June 25, 2019

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.