MCCCD Program Description

Major: 5266 Catalog Year: 2023-2024 Effective Term: 2015 Fall Last Admit Term: 2020 Summer Award: CCL Total Credits: 21 CIP Code: 52.1902	Primary College: Initiating College: Phoenix College Program Availability: Not Found Program Availability: College-Specific Program Availability: College-Specific Field of Interest: Business, Entrepreneurialism and Management Instructional Council: Business/Management (03) GPA: 2.0
SOC Code: 27-1026.00

Description: The Certificate of Completion (CCL) in Fashion Merchandising program is designed for students whose personal interests and needs can be met by concentration on a core program of Fashion Merchandising courses. This program is designed to develop competencies essential for success in a variety of occupations including retail buying, management, store planning, visual display, and wholesale merchandising. An Associate in Applied Science (AAS) degree is also available.

Suggested Course Plan Sequenced by Semester

Required Courses

BPC110 Computer Usage and Applications (3) OR
CIS105 Survey of Computer Information Systems (3) 3

MKT/TEC109 Introduction to Fashion Merchandising 3
MKT/TEC151 Display and Visual Merchandising 3
MKT/TEC200 Retail Buying 3
MKT268 Merchandising 3
MKT271 Principles of Marketing 3

Credits: 18

Restricted Electives
Students should select from the following courses in consultation with a Department Advisor: MKT263 Advertising Principles 3 MKT267 Principles of Salesmanship 3 +MKT/TEC274AC Fashion Merchandising Study Tour 3 TEC+++++ Any TEC Textiles and Clothing course except courses used to satisfy Required Courses area. 3	Credits: 3

General Electives
None	Credits:

Program Competencies
1. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents. (BPC110, CIS105) 2. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business. (BPC110, CIS105) 3. Analyze, design, and create a database to extract, sort, calculate, and report business data. (BPC110, CIS105) 4. Design, create, and execute an artistic presentation to include graphics and animation. (BPC110, CIS105) 5. Interpret the effect of price and personal income on the purchasing behavior of consumers and apply the various theories of fashion adoption as it relates to this behavior. (MKT/TEC109) 6. Identify and assess the economic, political, and historical factors which influence the changing pattern of fashion. (MKT/TEC109) 7. Use sales presentation skills as they relate to the fashion industry. (MKT/TEC109, MKT/TEC151) 8. Serve as management trainee in finance and control, merchandising, sales promotion, operations, and stock shrinkage. (MKT/TEC109, MKT/TEC151, MKT/TEC200) 9. Coordinate all promotion including displays, advertising, fashion shows, and personal selling efforts. (MKT/TEC151) 10. Complete purchase orders, which include terms of sale and delivery, and perform calculations needed to price merchandise. (MKT/TEC200) 11. Develop activities for merchandise assortment and financial planning. (MKT/TEC200) 12. Develop a seasonal merchandise budget based on past and anticipated sales. (MKT/TEC200) 13. Use daily, weekly, or monthly stock and sales reports to evaluate past performance, appraise current plans, and make future plans. (MKT/TEC200) 14. Identify and select specific merchandise which will satisfy the needs and wants of potential customers. (MKT/TEC200, MKT271) 15. Describe the framework of retailing, retail strategy, retail pricing strategies and various types of retail institutions. (MKT268) 16. Explain consumer behavior, the marketing research process, location planning decisions and merchandising stages of retailing. (MKT268) 17. Evaluate the relative cost and effectiveness of all sales promotion categories. (MKT271)
+ indicates course has prerequisites and/or corequisites. ++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 16, 2015

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.