Major: 5830
Catalog Year: 2023-2024
Effective Term: 2021 Spring
Last Admit Term: 2021 Summer
Award: CCL Total Credits: 17-18 CIP Code: 52.1402 |
Primary College:
Initiating College: Chandler-Gilbert Community College
Program Availability: Not Found
Program Availability: Shared
Field of Interest: Business, Entrepreneurialism and Management
Instructional Council: Business/Management (03) GPA: 2.00 |
SOC Code: Upon completion of this certificate, students may pursue a career as:
13-1161.00 Market Research Analyst and Marketing Specialists |
Program Prerequisites: None
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Required Courses | |||||||||||
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CIS103 Introduction to Social Media 3 | Credits: 15 |
Restricted Electives | |||
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MKT101 Introduction to Public Relations 3 | Credits: 2-3 |
General Electives | |||
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| Credits: |
Learning Outcomes | |||
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1. Apply current technology to specific business tasks. (CIS103)
2. Apply effective oral, written, and visual business communication skills. (GBS120) 3. Analyze marketing research to create marketing plans and forecasts. (MKT101, MKT110, MKT271) 4. Create an ethically and socially responsible social media campaign. (MKT101, MKT110, MKT111, MKT271) 5. Differentiate social media marketing from other marketing approaches. (CIS103, MKT101, MKT110, MKT271) 6. Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271) 7. Apply relevant social media marketing theories, models, and research to create a strategic social media marketing campaign. (MKT110, MKT111) 8. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS120, MKT280AB, MKT298AB) | |||
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 25, 2019 |