Major: 5094
Catalog Year: 2023-2024
Effective Term: 2020 Fall
Last Admit Term: 2020 Fall
Award: CCL Total Credits: 21 CIP Code: 52.1401 |
Primary College: Phoenix College
Initiating College: Estrella Mountain Community College
Program Availability: Not Found
Program Availability: Shared
Field of Interest: Business, Entrepreneurialism and Management
Instructional Council: Business/Management (03) GPA: 2.0 |
SOC Code: Upon completion of this program, students may pursue a career as:
11-2011 Advertising and Promotions Managers 11-2022 Sales Managers 41-1011 First-Line Supervisors of Retail Sales Workers 41-3011 Advertising Sales Agents 41-4012 Sales Representatives, Wholesale and Manufacturing |
Program Prerequisites: None
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Required Courses | |||||||||||
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BPC110 Computer Usage and Applications (3) OR | Credits: 18 |
Restricted Electives | |||
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Students should select from the following courses in consultation with Department Advisor. | Credits: 3 |
General Electives | |||
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None | Credits: |
Learning Outcomes | |||
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1. Apply current technology to specific business tasks. (BPC110, CIS103, CIS105)
2. Apply effective oral, written, and visual business communication skills. (GBS120) 3. Demonstrate critical thinking through written and oral formats. (GBS120, GBS151) 4. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151) 5. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 6. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 7. Analyze marketing research to create marketing plans and forecasts. (GBS151, MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 8. Create an ethically and socially responsible social media campaign. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 9. Analyze business advertising scenarios in the context of target markets. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 10. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) 11. Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT263, MKT267, MKT271, MKT101, MKT110, MKT268) | |||
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 25, 2019 |