Center for Curriculum and Transfer Articulation
Major: 5830
First Term: 2018 Fall   
Award: CCL  
Total Credits: 17-20
CIP Code: 52.1402
Occupational Area: Business, Management, and Administration

Instructional Council: Business/Management (03)
GPA: 2.00
SOC Code: 13-1161

Description: The Certificate of Completion (CCL) in Social Media Marketing is designed to provide useful skills important in a variety of strategic marketing areas, e.g., social media, digital communications, integrated marketing, media relations, and brand management.

Consumer Program Costs and Career Information: CG, MC, PC, SC, SM

Suggested Course Plan Sequenced by Semester: CG, MC, PC, SC, SM

Required Courses
CIS103 Introduction to Social Media 3

+GBS233 Business Communication (3) OR
+JRN203 Writing for Online Media (3) 3

MKT271 Principles of Marketing 3
MKT110 Marketing and Social Networking 3
+MKT111 Applied Marketing and Social Networking 3

+GBS282AB Volunteerism General Business: Service Learning Experience (2) OR
+MKT280AB Marketing Internship (2) OR
+MKT296WB Cooperative Education (2) OR
+MKT298AB Special Projects (2) 2
Credits: 17

Program Competencies
1. Describe social media marketing and differentiate it from other approaches to influencing behaviors and social change. (CIS103, MKT110, MKT271)
2. List the differences between social media for personal use versus social media marketing for professional businesses. (CIS103, MKT110)
3. Identify community, state, province, national, regional, and/or international priorities, and explain those for which a social media marketing approach may be appropriate. (MKT110, MKT111, MKT271)
4. Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271)
5. Select and apply relevant social media marketing theories, models, frameworks and research to create a social media marketing strategic campaign that develops a relationship between the brand and the target audience. (MKT110, MKT111)
6. Create an integrated social marketing mix strategy that extends beyond communications only campaigns, with consideration of all appropriate evidence-based tools and theory needed to influence a desired behavior. (GBS233, JRN203, MKT110, MKT111, MKT271)
7. Explain and analyze the effectiveness, acceptability and ethical principles that apply to social media marketing strategies. (CIS103, GBS233, JRN203, GBS282AB, MKT110, MKT271, MKT280AB, MKT296WB, MKT298AB)
8. Create and document digital and integrated marketing communications for a social media marketing campaign. (CIS103, GBS233, JRN203, MKT110, MKT111, MKT271, MKT280AB, MKT296WB, MKT298AB)
9. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS233, JRN203, GBS282AB, MKT280AB, MKT296WB, MKT298AB)
MCCCD Governing Board Approval Date: December 9, 2014

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.