Major: 5830
Catalog Year: 2023-2024
Effective Term: 2018 Fall
Last Admit Term: 2020 Summer
Award: CCL Total Credits: 17-20 CIP Code: 52.1402 |
Primary College:
Initiating College: Chandler-Gilbert Community College
Program Availability: Not Found
Program Availability: Shared
Field of Interest: Business, Entrepreneurialism and Management
Instructional Council: Business/Management (03) GPA: 2.00 |
SOC Code: 13-1161
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Program Prerequisites: None
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Required Courses | |||||||||||
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CIS103 Introduction to Social Media 3 | Credits: 17 |
Restricted Electives | |||
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General Electives | |||
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Program Competencies | |||
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1. Describe social media marketing and differentiate it from other approaches to influencing behaviors and social change. (CIS103, MKT110, MKT271)
2. List the differences between social media for personal use versus social media marketing for professional businesses. (CIS103, MKT110) 3. Identify community, state, province, national, regional, and/or international priorities, and explain those for which a social media marketing approach may be appropriate. (MKT110, MKT111, MKT271) 4. Identify and segment populations and select appropriate, high priority social media networks. (CIS103, MKT110, MKT271) 5. Select and apply relevant social media marketing theories, models, frameworks and research to create a social media marketing strategic campaign that develops a relationship between the brand and the target audience. (MKT110, MKT111) 6. Create an integrated social marketing mix strategy that extends beyond communications only campaigns, with consideration of all appropriate evidence-based tools and theory needed to influence a desired behavior. (GBS233, JRN203, MKT110, MKT111, MKT271) 7. Explain and analyze the effectiveness, acceptability and ethical principles that apply to social media marketing strategies. (CIS103, GBS233, JRN203, GBS282AB, MKT110, MKT271, MKT280AB, MKT296WB, MKT298AB) 8. Create and document digital and integrated marketing communications for a social media marketing campaign. (CIS103, GBS233, JRN203, MKT110, MKT111, MKT271, MKT280AB, MKT296WB, MKT298AB) 9. Document work responsibilities, research, service learning or educational experiences related to a social media marketing career field. (GBS233, JRN203, GBS282AB, MKT280AB, MKT296WB, MKT298AB) | |||
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: December 9, 2014 |