MCCCD Program Description

Major: 3017
Effective Term: 2021 Summer

Award: AAS
Total Credits: 60-67
CIP Code: 50.1003

Instructional Council: Music (41)
GPA: 2.0

SOC Code: Upon completion of this degree, students may pursue a career as:
27-3099.00 Media and Communication Workers, All Other
11-2021.00 Marketing Managers
11-2011.00 Advertising and Promotions Managers
13-1161.00 Market Research Analysts and Marketing Specialists
13-1199.00 Business Operations Specialists, All Other
11-1021.00 General and Operations Managers
27-2041.04 Music Composers and Arrangers
27-2042.02 Musicians, Instrumental
13-1011.00 Agents and Business Managers of Artists, Performers, and Athletes

Description: The Associate in Applied Science (AAS) in Music Industries: Music Business is designed to provide aspiring music industry professionals with a broad background in music management, production, and entrepreneurship activities. The program combines theoretical and applied learning experiences to help students gain a strategic understanding of commercial music as both an art and profession. Students will choose a focus area among business and marketing, commercial performance, and music production. They will employ analytical and communication skills and explore aesthetic, cultural, and historical perspectives relevant to the music industry.

Required Courses

MGT253 Owning and Operating a Small Business 3
MKT110 Marketing and Social Networking 3
MKT271 Principles of Marketing 3
MUC109 Music Business: Content Creation and Copyright 3
MUC110 Music Business: Marketing and Monetization 3

+ MTC180 Computer Literacy for Musicians (3) OR
+ MUC180 Computer Literacy for the Music Business (3) 3
Note: Students who have not already completed MTC180 must take MUC180

+ MUC209 Music Industry Entrepreneurship 3
MUC293 Self Promotion for Music 1

Music Industry Capstone Experience
+ MUC290AA Music Business Internship (1) OR
+ MUC296WA Cooperative Education (1) OR
+ MUC298AA Special Projects (1) 1

Overview of Music Genres
MHL155 Survey of American Music (3) OR
MUC242 Music Genres and Styles (2) 2-3

Credits: 25-26

Restricted Electives
Students should work with their program advisor to select 12-13 credits from courses that align with the academic/career goals and further their development in the areas of music business and marketing, music production, and commercial performance. Courses from required courses area may not be used. Business and Marketing GBS+++ Any GBS General Business course(s) MKT+++ Any MKT Marketing course(s) MUC+++ Any MUC Music: Commercial/Business course(s) Music Production MTC+++ Any MTC Music: Theory/Composition course(s) MUC+++ Any MUC Music: Commercial/Business course(s) Commercial Performance MTC+++ Any MTC Music: Theory/Composition course(s) MUP+++ Any MUP Music: Performance course(s)	Credits: 12-13

General Electives
Select courses 100-level or higher to complete a minimum of 60 semester credits. Consult with an Academic and/or Program Advisor.	Credits: 0-1

General Education Requirements

General Education Requirement	Credits: 22-28

General Education Core	Credits: 12-18

First-Year Composition	Credits: 6
+ ENG101 First-Year Composition (3) OR + ENG107 First-Year Composition for ESL (3) AND + ENG102 First-Year Composition (3) OR + ENG108 First-Year Composition for ESL (3) OR + ENG111 Technical and Professional Writing (3) 6 ENG101 or ENG107 and ENG102 or ENG108 is recommended for students who intend to transfer.

Oral Communication	Credits: 3
COM100 Introduction to Human Communication (3) OR COM110 Interpersonal Communication (3) OR + COM225 Public Speaking (3) OR COM230 Small Group Communication (3) 3 Consult with an academic advisor about specific COM requirements if intending to transfer.

Critical Reading	Credits: 0-3
+ CRE101 College Critical Reading and Critical Thinking (3) OR Equivalent as indicated by assessment 0-3

Mathematics	Credits: 3-6
+ MAT140 College Mathematics (5) OR + MAT141 College Mathematics (4) OR + MAT142 College Mathematics (3) OR MAT145 College Mathematics with Review (5) OR MAT146 College Mathematics with Review (6) 3-6

General Education Distribution	Credits: 10

Humanities, Arts and Design	Credits: 3
Any approved general education course from the Humanities, Arts and Design [HU] area.

Social-Behavioral Sciences	Credits: 3
Any approved general education course from the Social-Behavioral Sciences [SB] area.

Natural Sciences	Credits: 4
Any approved general education course from the Natural Sciences area.

Learning Outcomes
1. Analyze the values, ethics, and key factors, including economic, legal, policy, audience, and consumer that influence the creation of music-related media products. (MGT253, MHL155, MKT271, MUC109, MUC110, MUC209, MUC242, MUC293, (COM), (CRE), [HU], [MA], [SB], [SG], [SQ]) 2. Utilize applications and tools to manage business and creative activities in the music industry. (GBS+++, MGT253, MKT110, MKT271, MKT+++, MTC180, MTC+++, MUC109, MUC110, MUC180, MUC209, MUC290AA, MUC293, MUC296WA, MUC298AA, MUC+++) 3. Create a project plan applying project management skills. (GBS+++, MGT253, MUC209, MUC290AA, MUC293, MUC296WA, MUC298AA, MUC+++) 4. Demonstrate interpersonal skills in building relationships and networking with clients, colleagues, and organizations. (GBS+++, MGT253, MKT110, MKT271, MKT+++, MUC109, MUC110, MUC293, MUC296WA, MUC298AA, MUC209, MUC+++, (COM)) 5. Identify opportunities for expanding creative, innovative, and entrepreneurial skills in the music industry. (GBS+++, MGT253, MKT110, MKT271, MKT+++, MUC109, MUC110, MUC209, MUC293, MUC296WA, MUC298AA, MUC+++, MUP+++) 6. Analyze and synthesize musical content for social, cultural, aesthetic and historical significance. (MHL155, MUC109, MUC110, MUC242, MUC+++, MUP+++ (CRE), [HU], [SB]) 7. Evaluate branding, marketing communications, and sales skills to build a music brand. (GBS+++, MKT110, MKT271, MKT+++, MUC109, MUC110, MUC209, MUC293, MUC+++) 8. Investigate intellectual property law, rights management, publishing, licensing, and contracts. (MUC109, MUC110, MUC+++ ) 9. Differentiate operating structures and business types. (MGT253, MUC109, MUC110, MUC+++) 10. Analyze metrics and revenue data to improve business processes. (GBS+++, MGT253, MKT110, MKT271, MKT+++, MTC180, MTC+++, MUC180, MUC209, MUC293, MUC+++, [MA], [SG], [SQ]) 11. Use effective written, oral, and visual communication skills for diverse audiences and outcomes. (GBS+++, MGT253, MKT110, MKT271, MKT+++, MUC109, MUC110, MUC209, MUC293, MUC+++, (COM), (CRE), [FYC], [HU], [MA], [SB], [SG], [SQ]) 12. Assess the music industry and its role in the gig economy. (MUC109, MUC110, MUC209, MUC290AA, MUC293, MUC296WA, MUC298AA, MUC+++)
+ indicates course has prerequisites and/or corequisites. ++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: May 25, 2021

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.