Center for Curriculum and Transfer Articulation
Major: 3017
First Term: 2017 Fall   
Award: AAS
Total Credits: 60-63
CIP Code: 50.1003
Occupational Area: Art, A/V Technology, and Communication

Instructional Council: Music (41)
GPA: 2.0
SOC Code: 27-2041

Description: The Associate in Applied Science (AAS) in Music Business program is an innovative curriculum designed to prepare students for today`s music industry. The certificate and degree with a music business emphasis are designed for both the performing musician and the business student with limited performing experience. This program combines a flexible curriculum with an emphasis in business and marketing, along with music industry related courses and experiences.

Suggested Course Plan Sequenced by Semester: MCC, CGC, PC, PVC, SC, SM,
GCC - Business Emphasis - Track 1
GCC - Marketing Emphasis - Track 2
GCC - Performance Emphasis - Track 3
GCC - Production Emphasis - Track 4

Required Courses
MUC109 Music Business: Merchandising and the Law 3
MUC110 Music Business: Recording and Mass Media 3
MUC293 Self Promotion for Music 1

+MUC209 Music Industry Entrepreneurship (3) OR
MGT253 Owning and Operating a Small Business (3) 3

+MUC290AA Music Business Internship (1) OR
+MUC296WA Cooperative Education (1) 1

MHL+++++ Any MHL Music: History/Literature course 3
Credits: 14

Program Competencies
1. Apply procedures to copyright a song, publish it, and select an appropriate performance rights agency. (MUC109, MUC110)
2. Locate and use different levels of music industry professionals including entertainment attorneys, managers, agents, and concert promoters. (MUC109, MUC110)
3. Market musical products in such areas as music arranging/composing, score preparation, recording technology, audio engineering, postproduction for film and television, and the advertising industry. (MUC109, MUC110)
4. Apply skills for marketing songs, recordings, and musical performances and develop a portfolio of such products for self-promotion. (MUC293)
5. Explain the functions of a music business in the areas of entrepreneurship, the digital age, e-commerce, industry leadership, visionary development and the collaboration process. (MUC209, MGT253)
6. Integrate human relations, communication, and technical skills as an intern in an appropriate business or industry. (MUC290AA, MUC296WA)
7. Describe the elements of music including rhythm, melody, harmony, timbre and dynamics in the context of the historical study of music (MHL+++++)
MCCCD Governing Board Approval Date: April 25, 2017

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.