MCCCD Program Description

Introduction to Entrepreneurship

Course: EPS150

First Term: 2013 Summer I

Lecture 3.0 Credit(s) 3.0 Period(s) 3.0 Load
Subject Type: Occupational
Load Formula: S

Description: Overview of entrepreneurship. Includes the entrepreneurial process and the skills required to be successful, including starting, planning, financing, marketing, and managing a business.

MCCCD Official Course Competencies
1. Define entrepreneurship. (I) 2. Explain the role entrepreneurship has in the American economy. (I) 3. Conduct a self-analysis to determine suitability for owning and operating a small business. (I) 4. Summarize the steps involved in screening for new business opportunities. (II) 5. Explain the advantages and disadvantages of various types of business ownership. (II) 6. Describe how to evaluate the potential of the market. (III) 7. Describe the types of primary and secondary research used to develop customer, market, and competitive assumptions. (III) 8. Differentiate between the types of financing sources that are available for new ventures. (IV) 9. Compare self-funding and crowd funding. (IV) 10. Explain how technology can be used to support strategic analysis and decision making in a business. (V) 11.Summarize Internet resources that are available to help support a business owner. (V) 12. Describe the business planning activities required for the successful launching of a new venture. (VI) 13. Outline a framework for analyzing new ventures using the feasibility approach to business planning. (VI)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Overview of Entrepreneurship A. History B. Growth Trends C. Small Business 1. Importance of Entrepreneurship 2. Economical Affects 3. Owning and Operating 4. Challenges 5. Economical Affects D. Characteristics of Entrepreneurs II. Business Opportunities A. Screening B. Evaluation Process 1.Methods 2. Risk C. Advantages vs. Disadvantages III. Market Potential A. Evaluate B. Business Concept C. Research Methods 1. Types 2. Primary vs. Secondary D. Industry Overview E. Customer Profiles 1. Customer Value 2. Cost 3. Convenience 4. Communication F. Competitive Environment IV. Financial Resources A. Venture Capital B. Self-Funding C. Crowd Funding D. Alternatives V. Technology A. Entrepreneurial Tool B. Internet Resources C. Social Media D. Research Engines E. Web Presence VI. Business Plan A. Planning B. Feasibility Analysis C. Vision

MCCCD Governing Board Approval Date: May 21, 2013

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.