MCCCD Program Description

Doing Business on the Internet

Course: CIS131AA

First Term: 1998 Fall

Lecture 1 Credit(s) 1 Period(s) 1 Load
Subject Type: Occupational
Load Formula: S

Description: Overview of different ways businesses are taking advantage of and using the Internet. Includes how companies are selling items and services over the Internet; techniques used to expand customer contacts; marketing strategies; availability of government and financial information; future potential and disadvantages; using the Internet for customer service; establishing a World Wide Web site. Some previous computer experience preferred

MCCCD Official Course Competencies
1. Describe major components of the Internet business could use. (I, II) 2. Describe how a business can expand its customer base through the Internet. (III) 3. Analyze various techniques used for marketing through the Internet. (III) 4. Evaluate the manner and effectiveness of diverse businesses that are using the Internet for selling items or services. (IV) 5. Examine how customer service can be improved through the Internet. (V) 6. Describe the potential advantages that the Internet makes available to a business. (VI) 7. List various dangers and disadvantages to doing business over the Internet. (VII) 8. Survey how a business can establish its own World Wide Web site. (VIII) 9. Examine various links available to businesses on the Internet. (IX) 10. Develop a plan for doing business on the Internet. (X)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Examples of Business Use on the Internet II. Components of the Internet A. E-mail B. World Wide Web C. F.T.P. III. Marketing Through the Internet A. Company exposure B. Delivering new product information IV. Transactions Through the Internet A. Electronic money B. Major corporations use of on-line purchasing C. On-line catalogs V. Providing Customer Service Through the Internet A. Updating product information and answering questions for customers B. Using discussion areas for clients VI. Advantages of Using the Internet A. Breaking down geographic and time differences B. Quickness to update and change information C. Speed of feedback VII. Disadvantages of Using the Internet A. Security issues B. Lack of personal contact C. Not addressing the entire customer base VIII. Establishing a Business presence on the Net A. Building a company`s own web site B. Getting the business site linked to and listed by others C. Providing for external E-mail IX. Business Links A. Government links B. Financial links C. Reference links 1. Phone books 2. Demographics D. Links to fortune 500 companies E. Small business links X. Internet Business Plans A. Marketing B. Technology C. Project management

MCCCD Governing Board Approval Date: 6/23/1998

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.