MCCCD Program Description

Multipresentation Graphics

Course: ART285

First Term: 2019 Spring

Lec + Lab 3.0 Credit(s) 6.0 Period(s) 6.0 Load
Subject Type: Occupational
Load Formula: T

Description: Computer-aided design and development of a company identity program; development of a videotape demonstrating market impact; preparation of a portfolio of completed art and graphics.

MCCCD Official Course Competencies
1. Use diverse software and hardware to design a company identity program and produce comprehensive art, which will meet the company`s communication and marketing needs. (I) 2. Develop a media presentation using animation and/or multimedia techniques, sound, and motion. (II) 3. Develop a portfolio of all completed art and graphics. (III) 4. Develop a portfolio of all completed art and graphics. (IV)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Developing a company identity program A. Using diverse software and hardware B. Identifying program graphics 1. Company image A. Logos B. Letterhead, envelope, business card C. Business forms 2. Vehicle identification 3. Presentation graphics 4. Packaging 5. Manuals 6. Newsletters 7. Annual reports 8. Advertising art 9. Poster design 10. Other graphic statements C. Comprehensive art II. Developing media presentation A. Animation B. Multimedia C. Video D. Sound III. Developing a portfolio of completed art and graphics A. Presentation standards B. Portfolio formats A. Reviewing and redesigning to meet presentation standard B. Portfolio formats and presentation

MCCCD Governing Board Approval Date: 6/27/1995

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.