MCCCD Program Description

Major: 5106 Catalog Year: 2023-2024 Effective Term: 2020 Fall Last Admit Term: 2020 Fall Award: CCL Total Credits: 16 CIP Code: 50.1003	Primary College: Phoenix College Initiating College: Mesa Community College Program Availability: Not Found Program Availability: Shared Program Availability: CG GC PC PV Field of Interest: Visual and Performing Arts Instructional Council: Music (41) GPA: 2.0
SOC Code: Upon completion of this certificate, students may pursue a career as: 13-1011.00 Agents and Business Managers of Artists, Performers, and Athletes

Description: The Certificate of Completion (CCL) in Music Business I is designed to provide aspiring music industry professionals with a broad background in music management, production, and entrepreneurship activities. The program combines foundational and applied learning experiences to help students gain a strategic understanding of commercial music as both an art and profession. There is a Certificate of Completion (CCL) in Music Business II available as well as an Associate in Applied Science (AAS) in Music Industries: Music Business.

Learning Outcomes
1. Identify the values, ethics, and key factors, including economic, legal, policy, audience, and consumer, that influence the creation of music related media products. (MGT253, MKT271, MTC180, MUC109, MUC110, MUC293) 2. Identify applications and tools to manage business and creative activities in the music industry. (MGT253, MKT271, MUC109, MUC110, MTC180, MUC180, MUC293) 3. Create a project plan applying project management skills. (MGT253, MUC293) 4. Identify ways to build relationships and network with clients, colleagues, and organizations. (MGT253, MKT271, MUC109, MUC110, MUC293) 5. Identify opportunities for expanding creative, innovative, and entrepreneurial skills in the music industry. (MGT253, MKT110, MKT271, MUC109, MUC110, MUC293) 6. Describe branding, marketing communications, and sales skills to build a music brand. (MKT110, MKT271, MUC109, MUC110, MUC293) 7. Describe the significance of musical content for social, cultural, and aesthetic contexts. (MUC109, MUC110, MUC293) 8. Investigate intellectual property law, rights management, publishing, licensing, and contracts. (MUC109, MUC110) 9. Differentiate operating structures and business types. (MGT253, MUC109, MUC110) 10. Use effective written, oral, and visual communication skills. (MGT253, MKT110, MKT271, MUC109, MUC110, MTC180, MUC180, MUC293) 11. Assess the music industry and its role in the gig economy. (MUC109, MUC110, MUC293)

Program Notes
Students must earn a grade of C or better for all courses required within the program. + indicates course has prerequisite and/or corequisites.

Required Courses

MGT253 Owning and Operating a Small Business 3

MKT110 Marketing and Social Networking (3) OR
MKT271 Principles of Marketing (3) 3

MUC109 Music Business: Content Creation and Copyright 3
MUC110 Music Business: Marketing and Monetization 3
MUC293 Self Promotion for Music 1

+ MTC180 Computer Literacy for Musicians (3) OR
MUC180 Computer Literacy for the Music Business (3) 3
Note: Students who have not already completed MTC180 must take MUC180

Credits: 16

Restricted Electives
	Credits:

General Electives
	Credits:

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: December 10, 2019

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.