MCCCD Program Description

Major: 5983
Effective Term: 2020 Fall

Award: CCL
Total Credits: 39-40
CIP Code: 50.0401

Instructional Council: Art (17)
GPA: 2.0

SOC Code: Upon completion of this certificate, students may pursue a career as:
27-1024.00 Graphic Designers
43-9031.00 Desktop Publishers
51-5111.00 Prepress Technicians and Workers

Upon completion of an associate`s degree, students may pursue a career as:
27-1024.00 Graphic Designers
43-9031.00 Desktop Publishers
51-5111.00 Prepress Technicians and Workers

Upon completion of a bachelor`s degree, students may pursue a career as:
27-1011 Art Directors

Description: The Certificate of Completion (CCL) in Visual Communication: Design is designed to prepare students for employment and upgrade the skills of those already employed in the graphic communications field. Coursework and hands-on experiences build knowledge and skills including design principles, typography, complex layout, digital color, industry-standard software, marketing tools and objectives and proper file creation for successful output to multimedia and variable devices. Employment opportunities are available in a variety of fields including, but not limited to, graphic design, publication design, branding, illustration, digital prepress, user experience/user interface and creative direction. Students interested in continuing their studies may choose to pursue the Associate in Applied Science (AAS) in Visual Communication (3052) where these courses apply.

Learning Outcomes
1. Develop visual concepts in response to communication problems including visual organization of information hierarchy. (ADA/ART169, ADA/ART175, ADA/ART177, ADA/ART289, ART100, ART103, ART104, ART142, ART143, ART181, ART182, ART215, ART281, ART286, ART290AA, ART290AB, ART290AC, ART296++) 2. Apply principles of design, history, theory, and criticism from a variety of perspectives for effective visual communication. (ARH110, ART100, ART142, ART143, ART181, ART182) 3. Critique designs to evaluate their effectiveness. (ADA/ART169, ADA/ART175, ADA/ART177, ART100, ART103, ART142, ART143, ART181, ART182, ART215, ART281, ART286) 4. Utilize industry standard software to produce effective solutions to client-based problems. (ADA/ART169, ADA/ART175, ADA/ART177, ADA/ART289, ART100, ART142, ART143, ART/MMT190, ART230, ART288, ART290AA, ART290AB, ART290AC, ART296++, CIS133DA) 5. Demonstrate professional and collaborative practices (e.g., communication, presentation, time management, organization, and legal and ethical considerations). (ADA/ART248, ART104, ART230, ART291, ART296++) 6. Communicate design ideas and solutions that recognize diverse opinions and cultural and individual differences. (ADA/ART169, ADA/ART175, ADA/ART177, ADA/ART289, ARH110, ART103, ART104, ART/COM/STO150, ART181, ART182, ART230, ART281, ART286, ART296++) 7. Demonstrate the use of appropriate typography and font management. (ADA/ART169, ADA/ART175, ADA/ART177, ART103, ART104, ART181, ART182, ART/MMT190, ART215, ART230, ART281, ART286, ART288, ART290AA, ART290AB, ART290AC, ART291) 8. Utilize calibration, characterization, definitions, and profiles of digital color to ensure color consistency across outputs. (ADA/ART177, ART114, ART142, ART143, ART291) 9. Use digital prepress concepts and techniques to design, create, and evaluate electronic files for successful output to digital devices. (ART114, ART291, ART296++) 10. Apply the fundamentals of digital marketing tools and methods for complex segments as they relate to graphic design. (ART104, ART281, ART286, ART296++) 11. Create a portfolio of work that reflects current industry practices. (ADA/ART175, ADA/ART248, ART215)

Program Notes
Students must earn a grade of C or better for all courses required within the program. + indicates course has prerequisites and/or corequisites. ++ indicates any suffixed courses.

Admission Criteria
None

Required Courses

+ ADA/ART169 2D Media Design 3
+ ADA/ART175 Electronic Publishing Design I 3
+ ADA/ART177 Digital Photographic Imaging I 3
ADA/ART248 Design Self Promotion 3
ARH110 History of Graphic Design 3

ART100 Introduction to Digital Arts (1) OR
Permission of Department 0-1

+ ART103 Typography in the Digital Age 3
ART104 Cross-Media Marketing for Designers 3
ART114 Digital Color 3
+ ART181 Graphic Design I 3
+ ART291 Digital Prepress 3

Credits: 30-31

Restricted Electives
Students should select an additional nine (9) credits from the following list of courses: + ADA/ART289 Computer Illustration 3 ART142 Introduction to Digital Photography 3 + ART143 Intermediate Digital Photography 3 ART/COM/STO150 Digital Storytelling 3 + ART182 Graphic Design II 3 + ART/MMT190 Art of Web Design 3 + ART215 Advanced Electronic Publishing 3 + ART230 Visual Brand Design 3 + ART281 Graphic Design III 3 + ART286 Graphic Design IV 3 + ART288 PDF Portable Document Format 3 + ART290AA Studio Art 1 + ART290AB Studio Art 2 + ART290AC Studio Art 3 + ART296++ Any Cooperative Education course 1-4 CIS133DA Internet/Web Development Level I 3	Credits: 9

General Electives
None	Credits: 0

+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected.

MCCCD Governing Board Approval Date: December 10, 2019

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.